Jack in the Box: You Have Been Dismissed

Posted: February 26th, 2009 By: morpheus | Under: Advertising, Design, dismissed | Tags: , , , , , ,

I don’t eat at Jack in the Crack but I have always, always loved their logo.  Even before I knew about typography, I just loved it.  The ligature “o-x” in Box.  C’mon, sooooooo good.  Fuckin’ thing is tilted like 20 degrees, perfect.  Now enter, this update of suckiness.Way too much is wrong here.  A signpainter script added to faux vector 3D cube on top of some ok looking techy sans-serif.  All wrong I tell you.  Not an improvement, but rather a blight.  A blight on our visual landscape.  Yeah, it matters more than you know.  More awful than 31 flavors rebrand a few years back, which also hurt my eyes.  Jack, fuck you and your new logo.  Fuck you.

You are dismissed.

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3 Comments on “Jack in the Box: You Have Been Dismissed”

  1. #1 Mr. Box said at 4:19 pm on February 26th, 2009:

    Jet for sale
    Listen up Children. People loved me when I was rolling in cash, jet setting across the land bringing commons their fries and low cost dinners. Now that the golden years are over, the tides have changed. I thought it was time to adapt by changing our look to the carefree feelings of the 50’s. I felt it was the only way to save face. Sure people love our commercials, but they don’t eat our food. Nothing says Cafeteria food like our new logo. People will be lining up down the street. Also, everything on the menu is now dipped in Ranch Dressing.

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  2. #2 Br!on said at 2:31 pm on March 18th, 2009:

    This a hard one for me. I hate HATE hate the new logo. SO with you. Just like the fucking new Tropicana Orange Juice cartons. Lame to the point of invisibility.

    But JackintheCrack Sourdough burger? Curly fries? Come on. Way out ranks everyone for savor. Hate the logo, like the food.

    I think the problem with America right now is the constant need to make everything seem/sound/look retro. It’s 2009 muthafuqers let start looking like the future. Our phone have tv for christ sakes. Dick Tracy would be appalled.

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  3. #3 Gattaca said at 2:18 pm on March 19th, 2009:

    I want to live in a future that is a classic as the 50’s idea of the future. Oh, and we can make sure our sons have huge genetically altered penises.

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