I don’t eat at Jack in the Crack but I have always, always loved their logo. Even before I knew about typography, I just loved it. The ligature “o-x” in Box. C’mon, sooooooo good. Fuckin’ thing is tilted like 20 degrees, perfect. Now enter, this update of suckiness.Way too much is wrong here. A signpainter script added to faux vector 3D cube on top of some ok looking techy sans-serif. All wrong I tell you. Not an improvement, but rather a blight. A blight on our visual landscape. Yeah, it matters more than you know. More awful than 31 flavors rebrand a few years back, which also hurt my eyes. Jack, fuck you and your new logo. Fuck you.
You are dismissed.
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